design & strategy

for brands crossing borders

See the work

Tokyo-based. Working across Japan, the U.S., and MENA with one foot always in the market you're moving into

Brands I've contributed work to, directly and through agency partnerships.

Three ways to work together

Quick Creative

Campaign assets, launch graphics, social design. Fast turnaround, flat pricing.

see quick creative

Web & Digital Platforms

CMS builds, UX/UI, conversion-focused sites & content. Yours to run, or built with your dev team.

see web & digital

Embedded Strategy

Senior creative partner for high-stakes transitions — launches, market entries, rebrands.

see embedded

Recent work

eCommerce & U.S. Market Entry

Performer Booking Engine

$3m Seed Design Partner

JP / EN bilingual Web Redesign

Japan Fintech UX

19-Market Web Redesign

See more work

Built from both sides of the culture

Shane Allen is Creative director and brand strategist based in Tokyo for 10+ years, he makes stuff, produces stuff, designs stuff, tells stories, connects, teaches and thinks. Working at the intersection of design, content, and market strategy, he has one foot always in the culture you're moving into.

Learn more

Testimonials

シェーン氏は、クオリティの高いクリエイティブをスピード感を持って提供できる点が特に優れています。D2C事業において不可欠な高速なPDCAサイクルを実現し、事業成長および業績改善に大きく貢献しました。Shane's ability to deliver high-quality creative at speed was particularly outstanding. He enabled the rapid PDCA cycles essential to our D2C business and made a significant contribution to our business growth and performance improvement.

Kazuki Kaneko, CMO, Mirai Speaker Inc.
He is a self-made citizen of the world. He is the definition of a Slasher. He makes stuff, produces stuff, designs stuff, tells stories, connects, teaches and thinks.

Charles Collins, Creative Director at GMR Marketing (Milwaukee-based experiential agency)
"I've worked with Shane for over a decade across multiple projects. Beyond world-class visuals, he uncovers the deeper meaning behind your brand and pulls the vision from your head to bring it to life. You don't just hire a designer — you gain a creative partner who clarifies what you're really trying to say."

Sam Dever
Sam Dever Productions
"Shane is a versatile and talented designer who quickly grasped our project objectives and executed at scale — processing thousands of product images to new brand standards with diligence and precision."

Marilka Vélez
Creative Director
"Shane is an effective communicator who can explain design to a layman like myself and still produce innovative, eye-catching work. It's rare to find a designer who can capture the exact vision you have in your head."

Marcus Offutt
"Shane's command of technology and creative design is matched by his willingness to do whatever it takes and his ability to work seamlessly as part of a team. He's a rare find — a professional who is as enjoyable to work with as he is qualified."

Sara Gabriella
"Shane is highly competent with a great mindset and personality. He constantly provided high-quality work and responded swiftly to feedback — his flexibility made him an important member of our team."

David Garcia