A black and white radar screen with concentric circles and a sweeping line.

connecting cultures through design & storytelling

CarmelloVision turns complex ideas into clear digital experiences — so your product makes sense in your market, your team stays aligned, and decisions and ideation happen faster.

Based in Tokyo and working with Japan, the U.S., and international markets at the intersection of culture, UX, and strategy.

Let's Collaborate
See the work
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Smartphone screen displaying a promotional image for comedian Chris Jones on a stage with performers and a large star in the background, with text "THIS IS CHRIS JONES" and a photo of Chris Jones making a hand gesture.

most digital problems more than just design problems

As you grow, what felt simple gets harder to communicate. Your website says too much (or not enough). Your product needs more context. Internal teams start speaking different languages.

That friction? It's not a broken foundation — it's a clarity problem. You'll know it when you hear:

  • "Our website doesn't reflect what we actually do."

  • "Our content / website could be better, but what would actually help increase sales and grow engagement?"

  • "Customers don't get our product, and aren’t hearing about us."

  • "We're expanding globally, but it's not landing locally."

  • "I’m not sure where to start to promote our brand."

I'm brought in during misalignment or momentum to help teams deliver clarity in their marketing, positioning, and digital presence. Especially when complexity starts to slow you down.

Content & Campaign Design

Shaping narratives that introduce ideas clearly — supporting product launches, events, and releases with pitch-ready assets and campaigns that build momentum across channels.

Brand Systems That Scale

Building flexible systems teams can actually use — covering identity, marketing materials, web apps, event assets, and everything in between as your needs evolve.

Websites & Digital Platforms

Turning websites into conversion-focused tools that grow with you — working within your CMS, alongside your developers, or with trusted partners to keep things moving.

Embedded Design & Strategy

Stepping in as a design partner during transitions or high-intensity periods — coordinating across developers, photographers, PR teams, and specialists to keep everything aligned.

See the Work
Black Mitsubishi Fuso logo with three diamond shapes and the word 'FUSO' in bold letters
Text on a black background reading 'MIRAI SPEAKER' in large, gray letters.
Logo with large black letters on a transparent background.
Logo with a stylized image of a bear's head with a heart inside, followed by the text 'Into the People'.
Logo with a black circular emblem with the letters 'UD' inside and the words 'UD TRUCKS' below.
Logo with stylized 'H' inside a gear-like circle.
The WideSense logo, featuring the brand name with a circular ripple design to the right.
A logo with a stylized letter D, a road extending into the distance, and the words 'DreamDrive' underneath in bold, curved letters.
A black background with text reading 'Your Screen Time'. An illustration of a film reel with a curved strip, and a flame icon beside it.
Logo for a major consulting company.
Qubi logo with a stylized letter Q and the word Qubi next to it

  • "I've worked with Shane for over a decade across multiple projects. Beyond world-class visuals, he uncovers the deeper meaning behind your brand and pulls the vision from your head to bring it to life. You don't just hire a designer — you gain a creative partner who clarifies what you're really trying to say."

    Sam Dever
    Sam Dever Productions

  • "Shane is a versatile and talented designer who quickly grasped our project objectives and executed at scale — processing thousands of product images to new brand standards with diligence and precision."

    Marilka Vélez
    Creative Director

  • "Shane is an effective communicator who can explain design to a layman like myself and still produce innovative, eye-catching work. It's rare to find a designer who can capture the exact vision you have in your head."

    Marcus Offutt

  • "Shane's command of technology and creative design is matched by his willingness to do whatever it takes and his ability to work seamlessly as part of a team. He's a rare find — a professional who is as enjoyable to work with as he is qualified."

    Sara Gabriella

  • "Shane is highly competent with a great mindset and personality. He constantly provided high-quality work and responded swiftly to feedback — his flexibility made him an important member of our team."

    David Garcia

Let's talk

Faint logo with a circle and a stylized arrow in the center, on a black background.

I work with brands navigating cross-cultural markets, launching products, and building systems that scale. If you need someone who can step in, get your team aligned, and execute — reach out.

Coffee chats welcome too.

before you go, get creative

Draw something below.
Screenshot and share what you got.