A black and white radar screen with concentric circles and a sweeping line.

デザインとストーリーでセカイ
をつなげます。

design & strategy for brands crossing borders

See the work

デザインとストーリーでセカイをつなげます。

design & strategy for brands crossing borders

デザインとストーリーでセカイをつなげます。

CarmelloVision is a Tokyo-based independent design and strategy partner helping companies launch, grow, and build across markets.

Selected brands supported directly and through agency partnerships

Two women holding a large black MIRAI speaker together, smiling and examining it.

eCommerce & U.S. Market Entry

$3m Seed Design Partner

Screenshot of the UD Trucks website on a computer and smartphone, displaying truck models and company information.

19-Market Web Redesign

JP / EN bilingual Web Redesign

See more work

From opportunity to execution

An empty sheet of grid paper with small cross marks at the intersections.

The right solution starts with understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

The right solution starts with
understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

START

Strategy & Validation

Define the opportunity before committing to the build. Market entry, customer journeys, product definition, digital audits, prototyping, and launch planning.

explore strategy

A blank, white grid background with evenly spaced tiny black crosses.

A promotional image for Chrisjones Hypnosis features a portrait of Chrisjones, a Black man with a bald head and beard, wearing a dark blazer, with text explaining his hypnosis shows. The background includes a website page showcasing a camper van named NICO, with Japanese text, a topographical map design, and an interior photo of a nicely made bed inside the camper.

The right solution starts with understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

BUILD

Products & Digital Experiences

Websites, e-commerce, digital products, and platforms designed around the business and the people they're built for, from concept through launch.

explore build

Empty grid with small black crosses at intersections.

Group of people at a technology expo booth, smiling and posing for the camera, with various signs and displays about audio and TV technologies in the background.

GROW

Embedded Partnership

Ongoing strategy, design leadership, and hands-on execution for teams building across products, markets, and initiatives.

explore grow

see services

Testimonials

シェーン氏は、クオリティの高いクリエイティブをスピード感を持って提供できる点が特に優れています。D2C事業において不可欠な高速なPDCAサイクルを実現し、事業成長および業績改善に大きく貢献しました。Shane's ability to deliver high-quality creative at speed was particularly outstanding. He enabled the rapid PDCA cycles essential to our D2C business and made a significant contribution to our business growth and performance improvement.

Kazuki Kaneko, CMO, Mirai Speaker Inc.
"I've worked with Shane for over a decade across multiple projects. Beyond world-class visuals, he uncovers the deeper meaning behind your brand and pulls the vision from your head to bring it to life. You don't just hire a designer — you gain a creative partner who clarifies what you're really trying to say."

Sam Dever
Sam Dever Productions
"Shane is a versatile and talented designer who quickly grasped our project objectives and executed at scale — processing thousands of product images to new brand standards with diligence and precision."

Marilka Vélez
Creative Director
"Shane is an effective communicator who can explain design to a layman like myself and still produce innovative, eye-catching work. It's rare to find a designer who can capture the exact vision you have in your head."

Marcus Offutt
"Shane's command of technology and creative design is matched by his willingness to do whatever it takes and his ability to work seamlessly as part of a team. He's a rare find — a professional who is as enjoyable to work with as he is qualified."

Sara Gabriella

Three people are standing outside on a balcony of a high-rise building, engaged in conversation. The background shows a cityscape with buildings, a river, and a bridge. The man on the left wears glasses and a white shirt, holding a cup, and is smiling. The woman in the middle has red hair and is dressed in black, laughing. The man on the right has black hair, wears a black sweater, and holds a portable speaker, also smiling.

Built from both sides of the culture

CarmelloVision is led by Shane Allen, an American creative strategist and product designer based in Japan for 12+ years. His work spans product, digital, brand, and market-entry initiatives across Japan, the U.S., Europe, and MENA.

The common thread is helping teams make complex ideas clear, useful, and ready for the market they're moving into.

Learn more

Insights

insights

When ChatGPT Sends You Bookings: A Hypnotist Website Launch, 90 Days Later

Let's create something that travels.

Launching something new, entering a market, or rethinking an existing experience? Let's talk.

start a conversation

before you go!

A CarmelloVision Original

we also stay connected to the creative community.

Short-form video interviews with creatives who design their lifestyle on their own terms, from Milwaukee to Tokyo, one minute at a time.

check out 1minstorys

design & strategy for brands crossing borders

design & strategy for brands crossing borders

CarmelloVision is a Tokyo-based independent design and strategy partner helping companies launch, grow, and build across markets.

eCommerce & U.S. Market Entry

$3m Seed Design Partner

19-Market Web Redesign

JP / EN bilingual Web Redesign

From opportunity to execution

Strategy & Validation

Products & Digital Experiences

Embedded Partnership

"Shane is a versatile and talented designer who quickly grasped our project objectives and executed at scale — processing thousands of product images to new brand standards with diligence and precision."

"Shane is an effective communicator who can explain design to a layman like myself and still produce innovative, eye-catching work. It's rare to find a designer who can capture the exact vision you have in your head."

"Shane's command of technology and creative design is matched by his willingness to do whatever it takes and his ability to work seamlessly as part of a team. He's a rare find — a professional who is as enjoyable to work with as he is qualified."

Built from both sides of the culture

Insights

Let's create something that travels.

A CarmelloVision Original

we also stay connected to the creative community.

Explore the vision