Modernizing In-Store Communication with Digital Signage
Transforming Husqvarna Japan’s campaign workflow from print-heavy to digitally connected
The Overview
Husqvarna Japan needed a faster, more consistent way to share in-store campaigns. We helped them transition from costly print updates to a connected digital signage system — streamlining communication between HQ and storefronts while strengthening brand consistency nationwide.
The Challenge
Husqvarna Japan was facing a familiar but costly challenge.
Every time a new campaign launched — whether for a product release, seasonal offer, or simple in-store update — new print materials had to be produced and distributed to each storefront.
Beyond the expense, this process made it difficult to keep visuals consistent across locations. Local stores often adjusted materials based on what they had available, which slowly led to inconsistencies in tone, layout, and brand presence.
The issue wasn’t just visual. It was operational.
The Solution
We recommended a shift from static print materials to a digital signage system that would allow Husqvarna to manage, update, and distribute campaigns instantly across stores.
Partnering with a local Tokyo-based vendor, we developed a signage system that connected HQ with regional storefronts — reducing print waste and enabling real-time content control.
We achieved this by the following framework:
“Observe → Adapt → Digitize → Empower”
Observe the Real Bottleneck — We listened to store managers to understand their daily challenges with campaign updates.
Adapt the Brand to the Medium — We reimagined Husqvarna’s bold orange identity for screens, designing layouts and motion optimized for visibility and brand clarity.
Digitize with Systems, Not Files — A reusable template system was built to let HQ update visuals once and deploy them across multiple stores.
Empower the Client — We trained both HQ and store teams, ensuring they could operate the system independently without creative bottlenecks.
The Outcome
Within weeks, Husqvarna’s Niigata location launched its first digital campaign — The Battery Campaign — marking a milestone in the brand’s in-store communication.
The result was immediate:
Reduced print production costs.
Faster rollout of new campaigns.
Consistent branding across all stores.
Increased engagement from store managers, who felt more empowered to manage their visuals directly.
This shift also positioned our team to collaborate more closely with Husqvarna on other digital touchpoints — from social content to web visuals — with a stronger understanding of how their global campaigns integrate across mediums.
