See the work
UX UI design, content brand systems, and digital strategy for teams launching products, entering new markets, and building experiences that connect across cultures.
WideSense: Eight Years as Founding Design Partner
From logo to investor deck to global expo presence — building the complete visual and digital identity of an AI fleet optimization platform through a $3M seed raise and international expansion.
Japan to the U.S.: Building a Commercial Presence From Zero
The full U.S. commercial build for a Japanese electronics brand entering a new market — brand site, Amazon, content, video, and campaign systems built simultaneously. CPA reduced 70% over four months.
Website Redesign for Global Trucking Company
Led UX/UI and design for global site redesign as part of a previous agency team.
Designing a Fintech Platform for Japan's Institutional Equity Market
Full product UI/UX for a first-of-its-kind fintech platform solving information leakage in Japan's institutional block trading market — from IOI creation to match flow to credibility system.
DreamDrive Multilingual Website + Interactive Custom Van Creator Functionality (in JP / EN)
A full-site transformation that lets users explore, customize, and connect — before they ever step foot in the showroom.
fleetcast: Building Trust in Bus Fleet Optimization
Built FleetCast's complete digital presence from scratch — translating complex fleet analytics into clear value for C-suite transport executives who needed to trust an emerging player.
Brand Identity & Website for a Japanese-Inspired Villa in Sri Lanka
Blending Japanese-inspired design with the spirit of a Sri Lankan beach villa, this identity was crafted to foster community and belonging.
Accenture India: Interactive Video Experience for Technology Vision 2020
When Accenture India needed more than a static page for their Tech Vision 2020 launch, I designed a choose-your-own-adventure video experience built into accenture.com.
Modernizing In-Store Communication with Digital Signage
Transforming Husqvarna Japan’s campaign workflow from print-heavy to digitally connected — reducing costs, improving rollout speed, and unifying brand consistency across every storefront.
WideSense Booth Expo: UITP 2025
A 11-panel expo booth + marketing materials blending bold visuals and clear storytelling to showcase WideSense’s impact in EV fleet optimization.
Inclusive Character Illustration for Money Mobile App
32 illustrated characters, 10+ modular facial features, one fintech app that needed users to see themselves in their money personality. A full inclusive illustration system for a U.S. web app.
The work beyond the case studies.
Twelve years of making things — follow along at @carmellovision.studio
see something that sparks an idea?
I work with brands navigating cross-cultural markets, launching products, and building systems that scale. If you need someone who can step in, align your team, and execute — let's talk.
Coffee (& tea) chats welcome too.