Accenture India: Interactive Video Experience for Technology Vision 2020
When Accenture India's entire business model relies on in-person connection and a global pandemic made that impossible, the solution wasn't a static page — it was a choose-your-own-adventure video experience built directly into accenture.com.
THE SITUATION
Accenture's consulting model runs on presence. Meetings, presentations, rooms full of people working through problems together. When COVID lockdowns removed all of that in early 2020, the challenge wasn't just operational — it was about how you continue to communicate trust and forward-thinking to clients and stakeholders when the usual channels are closed.
Accenture India's Tech Vision 2020 initiative focused on how digital transformation would shape the post-pandemic future. Given the situation, it needed a digital execution that matched the ambition of the thinking. A static article wasn't going to do it.
SCOPE DELIVERED
UX/UI Design (Adobe XD)
Interactive Video Experience
Wireframing & User Flows
Project Management
Sitecore Integration
ROLE
UX/UI Designer + Project Manager (via T-Mark Inc., agency partnership)
COLLABORATORS
Accenture India Marketing Director
CLIENT
Accenture India. Bangalore, India
PLATFORM
Sitecore — accenture.com
TIMELINE
2020
NOTE
Live page has since been taken down. Launched alongside an Accenture India press release for Tech Vision 2020.
THE CHALLENGE
The brief was open-ended in the best possible way. Accenture India gave me creative freedom to come up with an interactive execution that would make the Tech Vision 2020 content genuinely engaging for website visitors — not just readable.
The constraints were real: the experience had to live within accenture.com's Sitecore infrastructure, coordinate with an Accenture India marketing director across time zones, and launch alongside a press release timed to the initiative.
THE SOLUTION
I proposed and led the design of an interactive video component — a "choose your own adventure" experience built into the page. Rather than a linear video, visitors could navigate through different content paths based on their interests, exploring how Accenture's thinking applied to their specific context.
I wireframed the full user flow in Adobe XD — mapping each decision point, video branch, and supporting content panel — then coordinated the project management between the agency, the Accenture India marketing director, and our development team who handled the Sitecore implementation.
The result was a UX-led piece of content that let users feel like active participants in the ideas rather than passive readers. It launched on accenture.com accompanied by a press release for the Tech Vision 2020 initiative in India.
WHAT THIS REINFORCED
The best brief Accenture India ever gave me was essentially: we trust you, figure it out. That kind of creative latitude on an enterprise platform at that scale is rare — and it produced the kind of work I find most satisfying. A problem nobody had solved yet via Sitecore, a technical constraint, and complete freedom to think your way through it.
The page no longer exists but the thinking behind it does.
CarmelloVision is a Tokyo-based digital partner for companies expanding between Japan and global markets. Founder Shane Allen combines cross-cultural UX strategy, design execution, and over a decade of experience working inside Japanese and global teams to help brands navigate unfamiliar markets and build meaningful connections across cultures.
