DreamDrive Multilingual Website + Interactive Custom Van Creator Functionality

A full-site transformation that lets users explore, customize, and connect — before they ever step foot in the showroom.

The Challenge

DreamDrive’s original website was built primarily to inform — but as interest in vanlife grew, so did the need for a more immersive and user-driven experience. The team wanted to reduce friction between online exploration and showroom visits by offering a more interactive way to discover their campervans. In addition, they needed a system to better capture and nurture leads, streamline bookings, and gain insights from user behavior.

The Solution

I led the transformation of DreamDrive’s multilingual website into a sleek, story-driven platform designed to inspire and convert. The new site functions as a digital showroom, allowing users to interact with van models, explore features, and customize builds directly on the site — all before stepping into the physical space.

I collaborated with a 3D designer to integrate interactive van visualizations, designing the full UX/UI while coordinating with a separate development team to bring it to life. To support business goals, I also recommended and helped implement HubSpot integration for call scheduling, lead tracking, and site analytics.

“To reflect the brand’s spirit of adventure, I introduced new visual elements including topographical textures and earthy tones, grounding the experience in nature while keeping it easy to navigate and visually modern.”

“The new DreamDrive site transforms from purely informational to interactive — showcasing the team, condensing content, and allowing visitors to customize vans before stepping into the showroom.”