Social Media Rollout for Purpose by AK Presents: MASHBIT

DJ Event Campaign & Digital Rollout for MASHBIT featuring DIRTY AUDIO and NXSTY.

The Overview

CarmelloVision led the promotional rollout for Purpose by AK’s MASHBIT event at Vancouver’s Harbour Theatre, featuring Dirty Audio & NXSTY. The campaign translated the raw energy and visual intensity of MASHBIT’s live sets into a cohesive digital rollout built for social, ticketing, and venue platforms featuring promos, reels, digital banners & more.

The Challenge

The campaign needed to move fast, stay visually bold, and perform across multiple platforms. Assets had to feel cinematic and high-energy while remaining flexible enough to evolve during the rollout.

Key considerations included platform-specific formats (featured on Instagram, TikTok, as well as Harbour’s website, while maintaining clarity around event details and ticket CTAs.

The Solution

We designed a design system using glitch textures, galactic lighting, and bold typography inspired by MASHBIT’s stage visuals,. Static and animated assets were built to scale across formats, allowing the campaign to adapt seamlessly as the lineup expanded.

Motion-first content combined animated flyers with BTS performance clips, reinforcing authenticity and amplifying live energy across social channels.

Deliverables

1. Event key visuals

2. Animated flyer promo

3. Short-form video and Reels

4. Lineup update visuals featuring NXSTY

5. Ticketing and event page assets

The Outcome

The rollout delivered a cohesive, high-impact campaign that sustained momentum through lineup changes and drove engagement across platforms, aligning visual identity with the intensity of the live experience.