Purpose by AK Website Launch

Where global music culture meets sharp PR — all in one scroll.

The Challenge

Purpose by AK needed a bold, high-energy landing page that would instantly connect with artists, management teams, and event organizers looking for PR and promotional support. The goal was to build credibility fast, capture leads, and visually reflect the brand’s presence in global music culture — all while keeping the experience lean, stylish, and to the point.

The Solution

We designed a sleek, one-page site that balances minimalism with momentum — custom-built in Squarespace for easy use by global team. Kicking things off with live Tomorrowland footage featuring James Hype, the hero section sets the tone for Purpose by AK’s global reach and artist-first approach.

To boost engagement, we added an interactive press placements section, along with a Spotify playlist curated by the team — a subtle nod to their deep connection with the music. Rounding out the page are testimonials from leading artists, giving visitors instant social proof and a reason to reach out.

“Built like a setlist — short, dynamic, and full of energy. Every scroll hits a new note.”

“The idea for the playlist feature came organically — during the design process, I asked the team to share tracks to help me get into the right creative headspace. That moment sparked the concept of embedding a Spotify playlist in the footer, tying the brand’s energy directly to the music that fuels it.”

Tap into the experience below