Content Design for Kevin Hart’s Action Comedy
DIY blockbuster energy for a comedian’s training academy spoof on social.
The Challenge
An agency approached us to create eye-catching social content for an original movie debuting on a major streaming platform. The show followed a comedian wanting to shift his image as action hero, enrolling in a ridiculous training academy — and the visuals needed to capture that over-the-top premise in a single scroll.
The Solution
I collaborated with the Art Director to develop six distinct pieces of content built around a playful DIY concept: the actor cutting out his face and pasting it onto iconic action movie covers. I curated and retouched a series of on-set photos, adapting each one to seamlessly fit the visual tone of the campaign.
“We ditched polish for a DIY, cut-and-paste aesthetic — as if the character himself hijacked the genre by plastering his face onto iconic action covers.”
CarmelloVision is a Tokyo-based digital partner for companies expanding between Japan and global markets. Founder Shane Allen combines cross-cultural UX strategy, design execution, and over a decade of experience working inside Japanese and global teams to help brands navigate unfamiliar markets and build meaningful connections across cultures.
