Produce Your Passion Logo

Turning passion into motion — a bold animated identity built to fuel creatives and stop the scroll.

The Challenge

The Produce Your Passion platform empowers creatives to transform ideas into purposeful work and overcome the financial, mental, and emotional barriers that hold them back. To support its growing interview series and social content, the client needed a compelling identity system—especially an animated logo and video hooks—to stop the scroll and establish an instantly memorable brand presence.

The Solution

I designed a dynamic animated logo built around a spinning film reel that sparks into flame — a visual metaphor for transformation, creativity, and the core idea of “producing your passion.” Taking a content-first approach, I crafted not just a static mark but a motion-driven identity with sound to enhance brand recognition and capture attention on social media. Produce Your Passion eventually trademarked the logo.

“The animation was optimized for use across interview intros, short-form content, and reels, while the core logo was adapted for broader branding applications — from books and merchandise to marketing materials and digital platforms.”